The Alton Towers Resort is set for a cool 2012 as it announces a partnership with Twentieth Century Fox Consumer Products to bring an amazing Ice Age 4-D cinema and two themed hotel rooms to the Staffordshire Resort.
The Alton Towers Resort is set for a cool 2012 as it announces a partnership with Twentieth Century Fox Consumer Products to bring an amazing
Ice Age 4-D
cinema
and two themed hotel rooms to the Staffordshire Resort. The launch marks a collaborative effort for the Alton Towers Resort and Fox Consumer Products to give millions of
Ice Age fans a truly up-close and engaging experience in what will be a fully immersive
Ice Age offering. The new theme park and hotel attractions will open on 24 March, the start of the Theme Park’s 2012 season, months before the eagerly anticipated fourth installment of the film franchise,
Ice Age 4: Continental Drift, arrives in theatres.
Located in the Cloud Cuckoo Land Theatre of the theme park, the Ice Age Dawn of the Dinosaurs – the 4-D Experience cinema will combine 3-D footage, based on the third movie in the series, with an exhilarating variety of physical effects providing fans with the ultimate, ultra-cool, 4-D experience! Fans will also have the opportunity to meet both Sid and Scrat around the Alton Towers Resort!
In addition to the 4-D cinema attraction, two new Ice Age themed bedrooms will debut at the Resort’s Splash Landings Hotel. Inspired by the Ice Age films and featuring loveable characters Scrat, Manny and Sid, the immersive rooms will offer the ultimate sleepover for any Ice Age fan.
“Ice Age is a global phenomenon and we are delighted to bring the 4-D attraction and themed hotel offering to the Alton Towers Resort,” said Ian Crabbe, Divisional Director at the Alton Towers Resort. “As the UK’s number one theme park and short-break destination, we are continually developing our products to ensure the best possible experience for our guests and bringing Ice Age Dawn of the Dinosaurs – The 4-D Experience to the Resort in 2012 allows us to add another first to our existing portfolio of fantastic rides and attractions.”
“Alton Towers Resort is a fantastic destination for the Ice Age fan. Ice Age is a phenomenal property with global appeal and the Alton Towers venue will be the first immersive Ice Age attraction that can be experienced across multiple platforms throughout the park,” said Robert Marick, Executive Vice President of Fox Consumer Products.
Ice Age Dawn of the Dinosaurs – The 4-D Experience debuts on 24 March when the theme park opens it gates for the 2012 season. The attraction is part of a larger partnership with Merlin Entertainments and SimEx Iwerks. For further details, or to book a stay in the Splash Landings Hotel themed bedrooms (also available from 24th March), visit www.altontowers.com.
The fourth film in the series, Ice Age 4: Continental Drift, will be in cinemas in 3-D in July 2012. Fans will follow Scrat’s nutty pursuit of the cursed acorn, which he’s been after since the dawn of time, with world-changing consequences – a continental cataclysm that triggers the greatest adventure of all for Manny, Diego and Sid. In the wake of these upheavals, Sid reunites with his cantankerous Granny and the herd encounter a ragtag menagerie of seafaring pirates determined to stop them from returning home. The film features a returning cast voiced by John Leguizamo, Ray Romano, Seann William Scott, Queen Latifah and Denis Leary, along with new characters voiced by Jennifer Lopez, Wanda Sykes, Keke Palmer, Aziz Ansari and Drake, among others.
For media inquiries, please contact the Alton Towers Resort press office on 01538 704015 or liz.west@alton-towers.com.
ENDS
Notes to editor
MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, by the end of 2011 Merlin will operate 78 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 43.6 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 16,000 employees.
Merlin Entertainments operates the following attractions - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, Thorpe Park, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly and Hamilton Island Wildlife Park. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.
About Twentieth Century Fox Consumer Products:
A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of prime time entertainment programming to the broadcast networks.