ALTON TOWERS RESORT KINGDOM FOR THE ‘KING OF THE COASTERS’ CORONATON

16^th August 2011 - Alton Towers Resort is to be declared a Kingdom for a day to celebrate the crowning of their newly elected King of the coasters on August Bank Holiday Monday.  Over 300,000 rollercoaster fans have voted so far for the Resort’s top five ‘All Time Greats’ - Nemesis, Air, TH13TEEN, Rita and Oblivion. Voting closes at midnight on the 28^th of August.

Visitors are cordially invited to take part in the coronation celebrations on park to anoint the newly elected ‘King’. The Kingdom of Alton Towers Resort will ask all guests to observe the following five laws:

1.      Thou shalt not hide thy face with a hood

2.      No coronation chickens may ride the newly crowned King of Coasters

3.       If riding the King, subjects shall scream in appreciation of his supremacy

4.      The first 100 guests to arrive wearing a crown shall enjoy freedom of the Kingdom without payment*

5.      Queue jumpers will be banished from the Kingdom forever

A coronation ceremony will be held, complete with red carpet and other majestic shenanigans.  Fans can vote on www.altontowers.com or on park, until 28 August 2011, the park opens at 9am for those who book online and every vote will be entitled to purchase a £25 entry ticket.

 

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*the first 100 people only to turn up wearing a crown will get free entry on the day. For full terms and conditions see www.altontowers.com

 

Media Enquiries

 

Claire Dabreo or Julia Knight on 020 7402 9966 / Claire@freerange.eu

Notes to Editors

MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates over 74 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 43.6 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 15,000 employees. Merlin Entertainments operates the following attractions - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, Thorpe Park, Chessington World of Adventures Resort, Heide Park, Earth Explorer, Sydney Aquarium, Sydney Wildlife World, Sydney Tower Observatory and Skywalk, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly and Hamilton Island Koala Gallery.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.