The Alton Towers Resort’s annual Scarefest is back for 2012 with a new attraction that is set to give guests a taste of its latest ride coming to the X Sector area of the theme park in 2013. The Sanctuary will be a new scare maze that invites guests to book an appointment at an abandoned facility, but a terrifying twist awaits.
New developments on the X Sector site have uncovered an area of the Towers where human experiments were rumoured to have taken place in the early 1900’s by a controlling force known only as The Ministry of Joy. What starts out as an innocent visit through The Sanctuary soon takes a turn for the worse. Will you make it out with a smile on your face?
Katherine Duckworth, head of consumer marketing at the Alton Towers Resort, comments, “Details of the new ride coming to the theme park in 2013 are still a closely guarded secret but we know that people are hugely excited about its arrival and want a hint of what is to come. The Sanctuary is set to make Scarefest more terrifying than ever, and give our guests the chance to experience a preview of our new ride before it opens to the public in March.”
Scarefest 2012 will also see the return of old favourites including Terror of the Towers and travelling circus, Carnival of Screams. With the theme park open until 9pm every night, guests can experience a host of adrenalin pumping rides and attractions in the dark! For our younger guests, visit Franklyn’s Freaky Farm, meet the special Halloween characters and join Patch in his Trick or Treat Party Live on Stage.
Scarefest runs from 13-14th and 19-31st October at the Alton Towers Resort. Visit www.altontowers.com for more information and to book. For more details on the Alton Towers Resort’s new ride launching in 2013 visit www.altontowers.com/2013
For more information please contact the Alton Towers Resort press office on 01538 70415 /704475
Notes to editors:
MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 89 attractions, seven hotels/two holiday villages in 19 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 46 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 17,000 employees. Among Merlin’s attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Siam Ocean World and Busan Aquarium. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.