Jack Osbourne joins forces with Alton Towers Resort in a terrifying new role

Today, Alton Towers Resort announces a new recruit - Jack Osbourne. The adrenaline junkie has been employed to ensure that the theme park’s forthcoming attraction; due to open on 24^th March 2012, is the most terrifying to date. Osbourne has been settling into his new role as ‘Director of Fear’ over the past week and is working alongside Alton Towers Resort’s Fear Experts to develop the concept for the attraction. He is already talking about putting a heart rate monitor at the attraction’s exit to record just how scary it is.

The new attraction will be a psychologically and physically thrilling experience, taking place in a dark, intense underground setting and will be based around the back-story of the original Nemesis attraction, which opened in 1994. As Director of Fear, Osbourne will be involved throughout the attraction’s development stages and will be the first to test it out, guaranteeing that every element is as scary as possible. The name for the attraction is set to be revealed in the coming months by the resort’s Fear Experts.

Osbourne’s fearless credentials placed him as the perfect candidate for the role at Alton Towers Resort. His daredevil encounters whilst filming ‘Adrenaline Junkie’ have equipped him for the position, allowing him to call on all of his death defying experiences to shape and create a new type of attraction that is unlike anything else in the world. Osbourne’s most fearful experience to date - a caving expedition - inspired the new attraction, designed to spark a sense of terror underground.

“The Resort is loving having Jack around. After settling into his new office at Alton Towers Resort, Jack’s first task will be to ensure the chosen location is the deepest, darkest area of the Resort by venturing underground himself,” says Katherine Duckworth, Head of Consumer Marketing from Alton Towers Resort. “We are hoping that Jack will run his ideas past his dad, the Prince of Darkness, Ozzy Osbourne, famed for biting the heads off bats! There really are no limits in terms of complete fear for the attraction and we are confident that the attraction will deliver just that when it is unleashed in March.”

For more details on the upcoming attraction, including the announcement of the name, which still remains a closely guarded secret, visit www.altontowers.com/2012

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Notes to Editors:

MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, By the end of 2011 Merlin will operate 78 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 43.6 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 16,000 employees. Merlin Entertainments operates the following attractions - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, Thorpe Park, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly and Hamilton Island Wildlife Park.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.